Tesla aims to double sales in Germany – Automotive News Europe

Tesla’s new center in Neu-Ulm marks a change in its sales strategy in Germany.
Tesla wants to significantly increase sales in Germany where it opened a new assembly plant in March building Model Y cars.
“Our goal is to double sales every year, so we would be at about 80,000 units in 2022,” a Tesla executive told Automotive News Europe sister publication Automobilwoche.
From January to August, Tesla sold 24,734 vehicles in Germany. In August, the automaker’s sales increased by almost 40 percent and its market share rose to 2.7 percent. The Model Y was the overall top-selling car among private buyers.
Tesla is changing its sales strategy. For the first time, the automaker has built a dealership-like building in an industrial area of Neu-Ulm.
More willadded in the coming months and years. Unlike in the past, sales, delivery, and service are bundled at the locations.
“This is our response to growth and customer requirements,” Automobilwoche quoted an unnamed source familiar with the plans as saying.
The automaker’s European factory in Gruenheide near Berlin is picking up its pace of production, with the ramp-up going “very well,” according to the electric-car manufacturer.
As its new factories in Gruenheide and Texas ramp up output, Tesla has forecast annual production of 2 million cars next year, ahead of its long-term goal of building 20 million vehicles a year.
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